Online Bingo Growing All The Time

October 16, 2010

The amount of online bingo, casino, poker and lottery users in the U.K. has grown by 40 percent from July of 2009 to 2010, according to a new study by Nielsen research. That’s 3.2 million new players to internet betting this year, a higher number than that of those who used social networking sites such as Facebook (which only reached 2.2 million).

The research said that almost 50% of all users earn over £30,000 and nearly 46 percent of total users were female , therefore destroying the stereotype that betting is for the poor and male. The report mentioned that by using pink colour schemes and features like horoscopes, these poker and bingo sites were attracting the female demographic more than they had before.

The amount of young people with interest in bingo has also grown . “The over-65s and those on lower family incomes have historically been heavy users of gambling sites, but in the face of the recession this profile is ever-changing,” said Neil Beston of Nielsen.

“While the extraordinary maturation in gambling sites over the last two years has been driven by men and women of all ages, it appears to be powered particularly by middle-aged men, the well-educated and high-earning households.”

Interest in online bingo doesn’t seem to be waning either. With more sites launched nearly every week, bingo players have many more games to pick from and many more ways to win. Often, bingo sites will offer promotions to get people to join — up to hundreds of free bingo games and even some cash to spend.

Also, much like with Facebook, word continues to diffuse about the fun and attraction of online bingo. As more people find out about new bingo games and join virtual bingo halls, they’ll keep returning, while sending others to these sites with the hopes of winning multi-thousand pound jackpots.

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